A campaign that drives the consumption and appreciation of this traditional food.

Our message has reached over 40 million Colombians through various media and communication channels, highlighting the nutritional benefits of potatoes and their versatility in cooking.

Impacto-Nacional-Promoción-de-la-Papa-en-Colombia
  • Reach of over 40 million Colombians through various media.
  • Promotion of the nutritional benefits of potatoes. Highlighting the versatility of potatoes in Colombian cuisine.
  • Campaña que impulsa el consumo y aprecio por este alimento tradicional.

Other impacts

A campaign that drives the consumption and appreciation of this traditional food.

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Training to Boost Agricultural Competitiveness and Sustainability.

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Specialized Training for Standardization and Efficiency in Potato Production.

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Seeds

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Consolidation of Information and Protection for the Potato Sector.

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Generation and Dissemination of Economic Information for the Agricultural Sector.Generación y Difusión de Información Económica para el Sector Agropecuario

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Strengthening Equitable and Sustainable Support for Potato Producers.

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Positive Impact on Agriculture: Over 48,000 Producers Benefited.

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